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2009 press releases

X-Rite and Pantone Unveil New Products and Demonstrate How to Achieve Consistent Color Everywhere, Fast at Print 09

GRAND RAPIDS, Mich., July 29th, 2009 - X-Rite, Incorporated (NASDAQ: XRIT), the world leader in color management, measurement and communication technologies, and its wholly owned subsidiary Pantone, the global authority on color and provider of professional color standards for the design industries, today announced plans for the upcoming Print 09 trade show (booth #6939, McCormick Place South, Chicago, IL, September 11-16 2009). The companies will unveil new products and demonstrate how latest X-Rite/Pantone line of design, prepress and print solutions can help customers achieve their color everywhere, fast.

Show attendees will be able to see the recently announced IntelliTrax with Print Standardizer, the graphic industry’s first automated press quality control and standardization solution for dynamic dot gain compensation – featuring award-winning technologies from X-Rite and Alwan Color Expertise, a world leader in standardization and color management implementation. The combined offering establishes a new class of standardization solutions in the graphic arts industry and includes Alwan’s Print Standardizer software based on the company’s CMYK Optimizer engine and X-Rite’s IntelliTrax, the industry’s choice for automated press-side color control. Designed to address the graphic industry’s ever growing need for standards compliance, it provides an affordable and easy-to-implement standardization solution within the G7™ workflow for analog and digital presses.

X-Rite will also be showcasing its new, streamlined high-end profile creation software portfolio featuring ProfileMaker 5 Platinum, ProfileMaker 5 Packaging and MonacoPROFILER Platinum. X-Rite’s new consolidated profiling software portfolio offers high-quality color output for any analog or digital printing technology, including inkjet, laser, offset and flexo printing. X-Rite’s profile creation solutions allow customers to build high-quality, reliable, custom ICC profiles tailored to their specific workflow needs.

X-Rite will demonstrate its ongoing commitment to international standards compliance for printing by showcasing ISO/G7 functionality embedded into its line of software solutions, as well as its portable, handheld spectrophotometers and its auto scanning systems. Print 09 will also mark the first North American showing of X-Rite’s new DensiEye 100 portable reflection densitometer.

Additionally, attendees will view a variety of essential PANTONE® Color tools, including the PANTONE Goe™ System, coated and uncoated, PANTONE GoeBridge™ and PANTONE Color Bridge™. With 2,058 colors, the Goe System offers a significantly expanded color palette, yet is based on only 10 ink mixing bases that are readily available anywhere in the world, ensuring color consistency while keeping ink inventory to a minimum for printers. The new bases deliver technically sound colors that are compatible with aqueous and UV coatings. Colors have been designed for printing uniform ink film thicknesses, which allows for equal drying times and more control when matching color on press. This enables press operators to run jobs at the same ink settings, providing significant production efficiencies.

Available in a portable, fan-guide format, GoeBridge lets users accurately visualize and evaluate how the more than 2,000 solid colors in the PANTONE Goe System will reproduce in CMYK on coated paper. The guide also provides CMYK, sRGB and HTML data for repurposing Goe colors in multiple color spaces.

Color Bridge, available in coated and uncoated stock, is another invaluable, multi-purpose tool that shows users how PANTONE MATCHING SYTEM® Colors reproduce in CMYK in a side-by-side comparison. The guide also provides sRGB and HTML values for repurposing PANTONE Colors on monitors and Web pages.

Visitors to the X-Rite/Pantone theater will also be able to attend a series of presentations given by renowned industry professionals on current industry and technology issues that will include, among others, the following topics:

  • “Defining and Managing Spot Colors through your Packaging Workflow,” presented by Jay Sperry, research associate at Clemson University’s Sonoco Institute of Packaging Design and Graphics
  • “Industry first: dynamic dot gain calibration - close loop from press to Platesetter”, presented by David Hunter, owner of Pilot Marketing
  • “FIRST 4.0: Process Control for Flexography,” presented by Bill Pope, technical director for the Flexographic Technical Association

About X-Rite
(NASDAQ: XRIT) X-Rite is the global leader in color science and technology. The company, which now includes design industry color leader Pantone, Inc., develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit

©2009 X-Rite, Inc. All rights reserved. X-Rite is a registered trademark of X-Rite, Inc. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. All other trademarks are the property of their respective owners.

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