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2009 press releases

PANTONE UNIVERSE Kicks Up Its Heels for Sneakers in Vintage PANTONE Colors

Limited Edition SeaVees 09/63 Collection Celebrates the History of the PANTONE MATCHING SYSTEM with Seven Nostalgic PANTONE Colors

CARLSTADT, N.J., March 2, 2009 - Pantone, an X-Rite company (NASDAQ: XRIT), and the global authority on color and provider of professional color standards for the design industries, today announced the availability of the PANTONE UNIVERSE® Limited Edition 09/63 Sneaker Collection. Through an exclusive collaboration with SeaVees, purveyors of California Casual, the collection honors the introduction of the PANTONE MATCHING SYSTEM® in 1963 by featuring seven vintage PANTONE Colors from the original color palette.

In September 1963, Lawrence Herbert, Pantone’s founder, created a unique system for identifying, matching and communicating colors to solve the problems associated with producing accurate color matches in the graphic arts community. His insight that the spectrum is seen and interpreted differently by each individual led to the innovation of the PANTONE MATCHING SYSTEM. Today, the PANTONE Name is known throughout the world and across a range of industries as the standard language for accurate color communication, from designer to manufacturer to retailer to customer.

For the first time in the company’s 45 year history and through an exclusive agreement, Pantone has allowed an external design team into its hallowed archives. SeaVees cofounders Steven Tiller and Derek Galkin selected seven vintage colors from the original PANTONE Color guide for the latest shoe palette. Chosen from the only authentic guide known to exist, the colors epitomize the cool, casual style of California in 1963.

“For the discerning taste of designers in various industries, Pantone is, quite simply, the color bible,” said Steven Tiller. “Each SeaVees style is named to honor an influential date in 1960’s California-cool history. The founding of the PANTONE MATCHING SYSTEM is certainly a significant milestone in the design industry, and we think professionals and consumers alike will be drawn to the classic styling and original PANTONE Colors of the 09/63 Collection.”

“We are excited to extend the PANTONE UNIVERSE Brand of colorful, design-driven consumer products into footwear,” commented Lisa Herbert, executive vice president of the Pantone fashion, home and consumer division. “We continually look to offer our customers fun, new ways to bring color into their lives. We hope the 09/63 Collection will resonate with those who have relied on Pantone for inspiration and accurate color matching for decades, and provide another way to showcase their creativity through SeaVees in favorite PANTONE Colors.”

Each style has a backstay heat-emboss of the 1963 PANTONE logo and three-digit PANTONE Number. The PANTONE UNIVERSE 09/63 Collection is available in seven vintage PANTONE Colors:

  • PANTONE 274
  • PANTONE 322
  • PANTONE 391
  • PANTONE 170
  • PANTONE 433
  • PANTONE 587
  • PANTONE 427

Pricing and Availability
The limited edition 09/63 Collection is now shipping and can be purchased at and select retail outlets worldwide for an SRP of U.S. $125. Available in both men’s and women’s sizing, this marks the debut of SeaVees for women. Series production has been restricted to 1,963 pairs.

About Pantone
Pantone, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for 45 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone now offers designer-inspired products and services for consumers. More information is available at

The new PANTONE UNIVERSE 09/63 Sneaker Collection is part of an expanding line of colorful, design-driven consumer products which includes the UNIQLO Cashmere Collection, Sonia Spencer Accessories Collection, PANTONE UNIVERSE Kitchenware Collection by Typhoon, PANTONE VIEW inspiration for interiors, and PANTONE UNIVERSE stationery. Select PANTONE UNIVERSE products are available for purchase on the PANTONE UNIVERSE web site:

About X-Rite
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit

About SeaVees
SeaVees is inspired by California in the 1960’s, but adapted appropriately for today’s modern sensibilities. This is not a token revival effort, but a respectful rehabilitation movement.

Born in a time when the global dream was the American dream, and all eyes were on California… We are endlessly inspired by the coolest place on the planet, in the coolest of times. Think Steve McQueen cool, Richard Neutra clean and Brian Wilson creative. Now think of these things with 40 years of perspective, appreciation and contemplation.

SeaVees – the casual style of California in the 1960’s, only cooler. SeaVees. Purveyors of California Casual.

PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc.
© Pantone, Inc., 2009. All rights reserved.

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